AirAsia has announced that its board of directors has unanimously approved senior leadership changes, in line with the AirAsia Group’s new digitalisation strategy.
Aireen Omar (below with Riad Asmat), the current chief executive officer of AirAsia Berhad, will be promoted to deputy group CEO for Digital, Transformation and Corporate Services. Aireen’s appointment signals AirAsia’s determination to successfully transform itself from an aviation company into a digital corporation. This appointment underlines as well the fact that AirAsia is restructuring its priorities to optimally maximise the enormous potential of the Fourth Industrial Revolution.
Digital transformation will be Aireen’s priority, where she will be spearheading the non-airline companies such as BIGPay, BIG Loyalty, ROKKI Shoppe, ROKKI Portal, Travel360, Vidi, RedTix, AirAsiaGo, BD4H, RedCargo, Red Box and Santan.
Additionally, Aireen will oversee large, strategic group-wide initiatives and help transform the airline into a global, cloud-driven product and platform company.
Riad Asmat has been named as the new CEO of AirAsia Berhad, and will assume his post effectively on January 10, 2018.
Tan Sri Tony Fernandes (below), AirAsia Group CEO said “On behalf of the board members and AirAsia Allstars, we welcome the appointment of Riad as the CEO of AirAsia Berhad. We are fully confident that Riad will lead the company into the next phase of its development. Riad’s appointment and Aireen’s transition will provide support for continued success”.
The airline also announced the appointment of Captain Adrian Jenkins, current group director of Flight Operations, as chief operations officer. In his new role, Captain Adrian will be responsible for group functions for Ground Operations, Engineering, Safety, Security, QA, NMC and customer experience.