HONG KONG – Travelzoo, a global publisher of exclusive deals for members, disclosed the key findings from the first half-year of 2017 statistics of the Top 20, Travelzoo’s famous weekly newsletter that has been sent to more than 500,000 Travelzoo Hong Kong members for the past 10 years, that short-haul destinations remain by far the most popular vacation choice and there is a new trend that exotic destinations are gaining attraction from sophisticated travelers in Hong Kong.
90% of the clicks from Travelzoo’s Top 20 readers go to Asia Pacific
Travelzoo published 521 deals in 26 issues of the weekly Top 20 in Hong Kong in the first half-year of 2017. It’s been sent out every Wednesday, even if Wednesday is a public holiday. The click data from the six months show that 9 out of 10 most-clicked destinations are within Asia Pacific.
The 10 most-clicked destinations in the first half-year of 2017 were:
- Hong Kong
The statistics show that Japan, Thailand, and Taiwan continue to be the all-time favorites for Hong Kongers. Japan, the country that specializes in its infamous fugu fish delicacy, was crowned as the top destination by almost accounting for 1/4 of the clicks and traffic in the first half of 2017.
“Undoubtedly, short-haul travel deals are most well-received by our members,” comments Kevin Shui, Travelzoo’s General Manager, Hong Kong. “They offer a safe and economical choice for the savvy travelers like our members. We are confident to predict that destinations in Asia Pacific will continue to attract more Hong Kong outbound tourists in the foreseeable future.”
In terms of clicks and conversion rates, Hong Kong’s travel enthusiasts loved the Macau deals in the Top 20 the most as Macau hotel packages performed the best in the first six months of 2017. “It’s not uncommon to see a new Macau hotel in our Top 20 attract almost 20,000 views and hundreds of inquiries in less than 72 hours,” adds Shui. In Hong Kong, Travelzoo members respond very well to recommendations on spas and hotels for a staycation.